Bite Toothpaste

Bite Toothpaste

You’ve seen the Instagram / Facebook ads. You’ve read their environmentally sustanability pitch to reduce plastic around dental hygiene (toothbrush, toothpaste, mouthwash, floss). After considering how much plastic you’re using just around dental hygiene, you believe their environmenal goals are noble. You’ve also questioned how can such a small size be enough “toothpaste” to brush your teeth…

Well, I certainly had many of these thoughts. A friend of mine actually ordered some of these Bite toothpaste bits to try. I was gifted a few days supply of the toothpaste and mouthwash bits to try as well. I tried both these bits and I’m a surprised that they both work fairly well.

For the toothpaste bits, I had to use two bits in order to get enough the feeling of enough “foam” to bruch my teeth. I had to actually grind them with my teeth fairly fine in order to get it to foam when brushing. I enjoyed how strong the mint flavor was but the strength dies out much too quickly as I brush. I think these would actually be great to bring on trips instead of a normal toothpaste tube. They are solid and are not constrained by the TSA “liquids and gels” restrictions. The one downside might be the cost. Bite sells an approximte 2-4 month supply of toothpaste bits for $30 (depending on if you use 1 or 2 bits per toothbrushing activity). As comparison, Costco sells a 5-pack of toothpaste for about 12 dollars that lasts at about 8-12 months. For cost conscious and value seeking customers, the Costco alternative is much better.

For the mouthwash bits, one bit was enough to get a powerful minty breath. It actually worked really well much to my surprise. You just bite to break up the bit then sip a little bit of water. And then the bit dissolves into a mouthwash like any typical mouthwash. Since I prefer strength, I usually used two for a that minty power. Similar to the toothpaste bits, these are solid and would be great on trips too. Although, I think people don’t always use mouthwash on trips.

Overall, the experience of using this product was very interesting. There’s certainly an appeal around their sustainability values of reducing plastic. However, this does come with a cost increase. I think there is an opportunity as a niche market for as a travel toothpaste alternative. Like alot of direct to consumer business, I think we’ll probably start seeing these pop up in Target as they start reaching economies of scale.


Here’s a size comparison of how small the toothpaste bits are.

So the cable company called me…

So I just got a called by my cable company inquiring if I wanted to decrease my Internet bill. The fact that my cable company has continually increased it’s prices year over year should be regulated. If the pandemic has taught the world anything, the Internet is a critical part of a nation’s infrastructure. The call went something like this:

CC: Am I speaking to <my name>
Me: Yes
CC: OK. Great. I am from <cable company>, do you have a few minutes to chat and answer some questions.
Me: Yes
CC: Thank you. So, do you want to decrease your Internet bill?
Me: Yes
CC: OK. Now, if you could answer a few questions for me, I can help you decrease your bill.
Me: OK
CC: Do you watch any TV?
Me: Nope.
CC: Do you subscribe to any streaming services?
Me: Nope. (I lied)
CC: How do you watch TV shows and news?
Me: I don’t.
CC: *flustered* So you don’t subscribe to Netflix or Hulu?
Me: Nope. I cancelled them.
CC: *silence and then speaking very quickly* Well if you have any questions or support please call <phone number>. *And she hangs up on me.*

She hung up fast. I didn’t even say good bye!!

Slick Marketing Strategy

So apparently on www.meh.com they are selling a hiking day backpack. One of those backpacks that allows you stuff the needs for a quick 1-4 hr hike. However, they inserted a little gem on the very last picture…

The “title” of the post makes perfect sense now doesn’t it?

UPDATE: 2 hours after this post, the above picture was taken offline. Someone might be reprimanded for posting the pic in the first place.

Terms of Service

Holy crap… this pic is from the article (https://www.visualcapitalist.com/terms-of-service-visualizing-the-length-of-internet-agreements/) and it’s been zoomed out to 25% on Google Chrome.  And it still doesn’t doesn’t see the bottom of Spotify, Apple, TikTok and Microsoft.  Why can’t Terms of Service (TOS) be shorter and simpler to read?  Who actually reads the TOS?  No one because it’s too fucking long and moderately complex enough to discourage reading.

Ultimately, you(me) are the product for all these services.

 

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