Bite Toothpaste…

You’ve seen the Instagram / Facebook ads. You’ve read their environmentally sustanability pitch to reduce plastic around dental hygiene (toothbrush, toothpaste, mouthwash, floss). After considering how much plastic you’re using just around dental hygiene, you believe their environmenal goals are noble. You’ve also questioned how can such a small size be enough “toothpaste” to brush your teeth…

Well, I certainly had many of these thoughts. A friend of mine actually ordered some of these Bite toothpaste bits to try. I was gifted a few days supply of the toothpaste and mouthwash bits to try as well. I tried both these bits and I’m a surprised that they both work fairly well.

For the toothpaste bits, I had to use two bits in order to get enough the feeling of enough “foam” to bruch my teeth. I had to actually grind them with my teeth fairly fine in order to get it to foam when brushing. I enjoyed how strong the mint flavor was but the strength dies out much too quickly as I brush. I think these would actually be great to bring on trips instead of a normal toothpaste tube. They are solid and are not constrained by the TSA “liquids and gels” restrictions. The one downside might be the cost. Bite sells an approximte 2-4 month supply of toothpaste bits for $30 (depending on if you use 1 or 2 bits per toothbrushing activity). As comparison, Costco sells a 5-pack of toothpaste for about 12 dollars that lasts at about 8-12 months. For cost conscious and value seeking customers, the Costco alternative is much better.

For the mouthwash bits, one bit was enough to get a powerful minty breath. It actually worked really well much to my surprise. You just bite to break up the bit then sip a little bit of water. And then the bit dissolves into a mouthwash like any typical mouthwash. Since I prefer strength, I usually used two for a that minty power. Similar to the toothpaste bits, these are solid and would be great on trips too. Although, I think people don’t always use mouthwash on trips.

Overall, the experience of using this product was very interesting. There’s certainly an appeal around their sustainability values of reducing plastic. However, this does come with a cost increase. I think there is an opportunity as a niche market for as a travel toothpaste alternative. Like alot of direct to consumer business, I think we’ll probably start seeing these pop up in Target as they start reaching economies of scale.

Here’s a size comparison of how small the toothpaste bits are.